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Typography matters

https://vimeo.com/133297094 [slider navigation_style="none" custom_slider_transition="move"] [slide] Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. [/slide] [/slider] The arrangement of type involves selecting specific typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). Typography is the work of typesetters, compositors, typographers, graphic...

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— Print Typography